Feed Safari was created by a group of experienced animal agricultural professionals along with a team of software developers who realized there was an opportunity to connect the manufacturer with the end-user (Emphasize). The lack of actual market research and customer understanding has led to a massive disconnect between the companies creating products, and realistic solutions for their producers. Antiquated advertising, sales, and marketing approaches have left these companies scrambling trying to find the next catchy tagline, article, tech bulletin, customer promo or research trial hoping for increased sales, a strategy that rarely proves successful. There has been limited emphasis on actually understanding the customer needs and their decision process. This lack of understanding paired with the inability to track product usage to the farm level has created a multi-billion dollar industry with very little precision or agility.

Feed Safari has partnered with Nutra Blend because they are the leading ingredient distributor throughout the United States. Nutra Blend’s integrity is quantified by its key integration at all levels of the supply chain. Nutra Blend and Feed Safari are committed to innovation and have a shared vision for the opportunity to improve our industry by connecting manufactures and the end-users.